Hobby In A Box // Social

2022

Hobby In A Box was a social video campaign for Amazon. We challenged TikTok creators to learn a new niche using items found on Amazon.com.

The Process

I scouted creators of color who were well-known for their energetic approaches to content creation and storytelling. They had no idea what unique hobby they’d need to learn within a week’s time - but all met the challenge with enthusiasm and one-of-a-kind takes!

Mae Belen

Jennifer Mika

Teona Sasha

Julian Mejia

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Raised Pinay // Theater