Hobby In A Box // Social
2022
Hobby In A Box was a social video campaign for Amazon. We challenged TikTok creators to learn a new niche using items found on Amazon.com.
The Process
I scouted creators of color who were well-known for their energetic approaches to content creation and storytelling. They had no idea what unique hobby they’d need to learn within a week’s time - but all met the challenge with enthusiasm and one-of-a-kind takes!
Mae Belen
Jennifer Mika
Teona Sasha
Julian Mejia